Archive for January, 2010
Top tips from our trainer…
You don’t need to be a whiz at HTML code to create emails nowadays. Like in our platform MessageFocus there are editors that you can use to create nice looking campaigns without the hassle of learning how to bold text or change text to a specific branded colour.
But have you ever thought about learning some basic code to make your emails more enticing for your readers to open, click, reply to and convert?
Here are some easy tips to move your emails forward:-
- Do you send long or lots of infromation/offers in one email campaign?
Why not try adding anchor links so readers can click on the story they want to see.
- Are you creating the same campaign for different data segments?
Use dynamic content to create targetted messages at a click of a button. This will send the correct information from your database to the recipient.
- Who is Mr ?
Why not add some personalisation code so if a field is blank within your data show a default or another field.
- Want to personalise your subject line?
Adding a recipient’s first name or company name within a subject line could intrigue to open to find out more.
Want to know how to do these tricks? Contact our support team on how add these onto your campaign or email our training department and learn how to do it yourself.
Joanne Taylor, Trainer
Top tips from our trainer…
You don’t need to be a whiz at HTML code to create emails nowadays. Like in our platform MessageFocus there are editors that you can use to create nice looking campaigns without the hassle of learning how to bold text or change text to a specific branded colour.
But have you ever thought about learning some basic code to make your emails more enticing for your readers to open, click, reply to and convert?
Here are some easy tips to move your emails forward:-
- Do you send long or lots of infromation/offers in one email campaign?
Why not try adding anchor links so readers can click on the story they want to see.
- Are you creating the same campaign for different data segments?
Use dynamic content to create targetted messages at a click of a button. This will send the correct information from your database to the recipient.
- Who is Mr ?
Why not add some personalisation code so if a field is blank within your data show a default or another field.
- Want to personalise your subject line?
Adding a recipient’s first name or company name within a subject line could intrigue to open to find out more.
Want to know how to do these tricks? Contact our support team on how add these onto your campaign or email our training department and learn how to do it yourself.
Joanne Taylor, Trainer