You don’t need to be a whiz at HTML code to create emails nowadays. Like in our platform MessageFocus there are editors that you can use to create nice looking campaigns without the hassle of learning how to bold text or change text to a specific branded colour.
But have you ever thought about learning some basic code to make your emails more enticing for your readers to open, click, reply to and convert?
Here are some easy tips to move your emails forward:-
Why not try adding anchor links so readers can click on the story they want to see.
Use dynamic content to create targetted messages at a click of a button. This will send the correct information from your database to the recipient.
Why not add some personalisation code so if a field is blank within your data show a default or another field.
Adding a recipient’s first name or company name within a subject line could intrigue to open to find out more.
Joanne Taylor, Trainer