ADESTRA AND RM SCOOP LEADING INDUSTRY MARKETING AWARDS

Adestra and its client RM were presented the top award in the ‘Best use of data’ category and runner-up for the ‘Best limited budget campaign’ at this year’s B2B Marketing Awards, which took place at the Honourable Artillery Company in London last night.

The email service provider received the top accolades for the outstanding results achieved with education company, RM. The brief was to ultimately boost sales revenues for the UK’s leading provider of educational software, computers and services to schools, colleges, and universities.

The campaign intelligently utilised data and response behaviour by adopting upfront analytics to track, segment and target groups accordingly. With a limited budget of only £6,300, the campaign delivered phenomenal results, outstripping the ROI target of 12:1 by over 80%, and delivering over £1.25 million in revenue.

Julie Dixon, Senior Marketing Executive at RM, comments: “This has been the most complex and data driven online campaign we have ever run. Discovering and responding to customers’ individual needs across our 400,000 UK B2B contact database has been a huge undertaking. The customer data was used judiciously to create both the initial strategy and then drive the successful campaign. The level of tracking and data analysis was unprecedented. As a result, the outcome has been astonishing with ROI far exceeding our expectations.”

- Notes to editors -

For further information please contact:

Hollie Williams, Marketing Manager – hw@adestra.com or tel: +44 (0) 1865 24 24 25

About Adestra

Adestra is an industry leading, email marketing company operating in the B2B and B2C markets. The company is industry leading because it provides its clients with their best opportunity for strong sales results. Adestra achieves this through the combination of today’s most effective email marketing tool, MessageFocus, successful strategies to boost deliverability, and the best, most experienced brains in the business to help you turn large numbers of prospects into customers. Our own customers include Tiscali, Dennis Publishing, BBC Worldwide, LloydsTSB and British Red Cross.

About RM

RM is an education company. It works closely with its customers to find the next best thing to help teachers in their teaching and learners in their learning. Founded in Oxford in 1973, RM pioneered the use of technology in education. Since then its range of products and services has continued to expand to meet the needs of schools, colleges and universities. Through the acquisition of a number of companies across the education field RM’s expertise is now much wider than ICT and includes furniture, games and resources. And, if you factor in its offices in the US, India, Dubai and Australia, it has a growing international flavour too.