With the recent announcement of Adestras partnership with ReturnPath, the world’s leading email deliverability provider, I thought now would be a good time to discuss the tools we have available to you to really go the extra step to ensure your emails are getting into the inbox (and how they look once they get there).
Do you know what percentage of your emails get into the inbox?
You probably have an idea using the campaign reports available you but would it shock you if I said a recent ReturnPath study has found that 20% of legitimate email never reaches the inbox? That’s a pretty big chunk by anyone’s standards and a statistic that I don’t think you can ignore.
So, with this in mind, what can be done to ensure your data does not fall into this statistic?
By taking advantage of our Return Path tool you have the ability to fully analyse your sender reputation, check how an email displays in the inbox, run copy against the most popular SPAM filters and a whole lot more! Below are a couple of examples of the tools available to you.
A quick yet powerful way of checking across the board if emails are reaching the inbox, bulk folder or simply ‘going missing’. By sending to a seed list of 137 different ISPs around the globe (with multiple addresses for each ISP) you can easily see what percentage reaches the inbox. As these are real addresses this is an accurate reflection of what is happening each time you send to your list and the best thing is, if you see a problem you can get in touch with us straight away so we can start to improve things.
You probably know that email displays differently in different email clients. You’d probably like to see just how they display in each of these but certainly don’t have the time and considering the different variables involved (images on/images off, viewing in the preview pane both vertical and horizontal) this is certainly understandable. But how your email is rendering across the various clients is key to the success of your email strategy.
Campaign Preview is a way of checking all the above different options at the touch of a button (well, a selection from a list) and can quickly highlight such things as:
These are just a couple of examples of what you can do with Adestra’s new deliverability tools. If you would like to find out more speak to your Strategy Consultant or Account manager to see how Adestra can help improve and maintain your reputation.
If you are not a client of Adestra please contact our sales team on 01865 24 24 25 or email us firstname.lastname@example.org