Archive for July, 2008
Is there a future for acquisition using email marketing?
Marketing to third party lists does not perform as well as to your own lists. Add to this more frequent delivery problems, and many email marketers are questioning whether they should be using external data at all.
This entry gives guidelines to using third party lists successfully.
Read it on eConsultancy’s web site here
Henry Hyder-Smith, MD
Email marketing for associations and member organisations
I’ve just given the only email marketing presentation at the Associations, Societies & Institutes Conference. It was good to see so many Adestra clients in the audience networking with their peers.
The focus of the presentation was to help attendees improve their email marketing to gain more delivered, opens, clicks and conversions. This was particularly relevant as most membership organisations see their members as an online community.
What struck me most at the event is how much associations benefit from using email marketing to keep in contact with their members.
They all have strong brands. These brands have real meaning to their audiences. In many cases, the members want to engage in a relationship based on using relevant messages.
Most people I spoke to report that their members are asking for relevant information to be sent to them on a regular basis. Perhaps more importantly, recipients are reading and responding to them.
Many marketers are experiencing first class responses to campaigns. It goes to show the positive impact a strong brand can have on your campaign performance. If you can increase the delivery, open, click and conversion rates of these already successful campaigns, you will see some significant benefits.
To get a copy of the“Intelligent Email Marketing and Tracking for High-Value Return” presentation, just email us on moreinfo@adestra.com with the subject line “ASIC Presentation”.
Paul Crabtree, Sales and Marketing Director
Leading Email agency appoints Client Services Director
Adestra, one of the leading Email marketing agencies, has appointed Steve Kemish in the position of Client Services Director. The new role is to head up the crucial Client Services function within Adestra that sets it apart from other Email Service Providers [ESPs].
Steve’s main responsibilities cover customer service, consultancy, strategy and
training. And his key objectives are to ensure that all of these teams deliver world-class customer service and act as an intelligence overlay to the technology of Adestra’s Message Focus email marketing system. The carefully chosen team of people understands what Adestra’s clients are trying to achieve and how best to help them realise these goals.
“The Client Services function is vitally important – as this will deliver what our clients really need – a team of people dedicated to helping them achieve better results with their digital direct marketing, and to act as an extension of their marketing team,” explains Steve.
Henry Hyder-Smith, MD at Adestra adds: “We’re delighted to have Steve onboard, heading up this exciting area. Clients are increasingly tapping into Adestra’s pool of email marketing expertise for both tactical and strategic help and advice – everything from conversion tracking and behavioural targeting, through to boosting ROI and improving brand positioning.”
Previously running his own consultancy, Steve has over nine years’ experience in Digital Marketing. He has an extensive working knowledge of all principles of online customer interaction and communication and has managed e-marketing strategy, development and deployment across many markets.
A regular industry speaker and trainer, Steve works with Adestra’s clients on email and digital strategy. He speaks regularly for the Institute of Direct Marketing and the DMA, and has consulted for clients including Skype, NPower, ITV, Oracle and more.
Is there a future for acquisition using email marketing?
Email marketing for associations and member organisations
I’ve just given the only email marketing presentation at the Associations, Societies & Institutes Conference. It was good to see so many Adestra clients in the audience networking with their peers.
The focus of the presentation was to help attendees improve their email marketing to gain more delivered, opens, clicks and conversions. This was particularly relevant as most membership organisations see their members as an online community.
What struck me most at the event is how much associations benefit from using email marketing to keep in contact with their members.
They all have strong brands. These brands have real meaning to their audiences. In many cases, the members want to engage in a relationship based on using relevant messages.
Most people I spoke to report that their members are asking for relevant information to be sent to them on a regular basis. Perhaps more importantly, recipients are reading and responding to them.
Many marketers are experiencing first class responses to campaigns. It goes to show the positive impact a strong brand can have on your campaign performance. If you can increase the delivery, open, click and conversion rates of these already successful campaigns, you will see some significant benefits.
To get a copy of the“Intelligent Email Marketing and Tracking for High-Value Return” presentation, just email us on moreinfo@adestra.com with the subject line “ASIC Presentation”.
Paul Crabtree, Sales and Marketing Director
Leading Email agency appoints Client Services Director
Adestra, one of the leading Email marketing agencies, has appointed Steve Kemish in the position of Client Services Director. The new role is to head up the crucial Client Services function within Adestra that sets it apart from other Email Service Providers [ESPs].
Steve’s main responsibilities cover customer service, consultancy, strategy and
training. And his key objectives are to ensure that all of these teams deliver world-class customer service and act as an intelligence overlay to the technology of Adestra’s Message Focus email marketing system. The carefully chosen team of people understands what Adestra’s clients are trying to achieve and how best to help them realise these goals.
“The Client Services function is vitally important – as this will deliver what our clients really need – a team of people dedicated to helping them achieve better results with their digital direct marketing, and to act as an extension of their marketing team,” explains Steve.
Henry Hyder-Smith, MD at Adestra adds: “We’re delighted to have Steve onboard, heading up this exciting area. Clients are increasingly tapping into Adestra’s pool of email marketing expertise for both tactical and strategic help and advice – everything from conversion tracking and behavioural targeting, through to boosting ROI and improving brand positioning.”
Previously running his own consultancy, Steve has over nine years’ experience in Digital Marketing. He has an extensive working knowledge of all principles of online customer interaction and communication and has managed e-marketing strategy, development and deployment across many markets.
A regular industry speaker and trainer, Steve works with Adestra’s clients on email and digital strategy. He speaks regularly for the Institute of Direct Marketing and the DMA, and has consulted for clients including Skype, NPower, ITV, Oracle and more.