Adestra’s MessageFocus streamlines agency email marketing sign-off procedure

Email campaigns late out because you couldn’t get hold of the client? Inaccuracies or missing information in the content? – make sure your sign-off procedure is watertight, with full audit trails. At Internet World/IDMF2007, Adestra will be unveiling a new tool within its MessageFocus ASP email marketing platform which speeds up and improves campaign sign-off procedures – ideal for busy marketing agencies and list brokers.

This extra product functionality makes Adestra’s Message Focus the most comprehensive workflow management tool for email marketing agencies on the market. It enables the lifecycle of a campaign to be monitored – from the initial creative, through to broadcast and then tracking its Return On Investment.

The approvals process is made quicker–no more calling people chasing for sign offs, more accurate – as it reduces errors, and better–as you have audit trails allowing full accountability. Ultimately, no campaigns can be broadcast without final approval from the client/key allocated people.

In addition to sign-off procedures and audit trails, Adestra’s MessageFocus is very agency friendly as it allows read access for assigned individual clients, special print views for reporting and even tools to make billing easier.

Paul Crabtree, marketing director at Adestra, says: “We see this new tool for Message Focus strengthening our key relationships with email marketing agencies. It effectively streamlines the sign-off procedure, with an extra layer of approval and peace of mind, plus an audit trail for full accountability.”

“Clearly agencies strive to ensure that the design and execution of campaigns is first rate, and our new system now also helps them ensure a structured approach to workflow management including, crucially, getting sign-off from the key individuals”.

The new procedure is also ideal for list brokers who need to restrict permissions to their valuable data – therefore clients can be allowed to view and sign-off campaigns but cannot see the database.