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We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004

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5 days ago by Jennifer Watkiss

This Is How You Grow Your Email List Using Social Media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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6 days ago by Anca Nicolaescu

Term of the Week: What is an API?

You’ve probably heard this term a lot in the tech industry. But if you’re not sure exactly what an API is, this week’s term of the week is for you. API is short for Application Programming Interface, and it’s the way different software applications communicate with each other, despite being coded differently. Because this happens…

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7 days ago by Dan Bond

More than the Sum of Its Parts: Integrating Email, Social and SMS

Email, SMS or social? The answer is all three. A recent McKinsey study compared the effectiveness of email and social marketing and concluded that email was 40 times better at acquiring customers than Twitter and Facebook combined. Bear in mind the increased time and effort involved in social media marketing and you might be forgiven for…

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2 weeks ago by Anca Nicolaescu

Supporting customers to deliver success

This week, the Institute of Customer Service celebrates Customer Service Week. All businesses strive to do very well, but dealing with customer queries is not always easy. I grilled Matt Cutbush, the head of our own Support team, on the topic. A: What is one thing that you think people don’t realise about our Support…

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