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1 day ago by Jennifer Watkiss

A Day in the Life of a Connected CMO: Apps You Need

Unlock the true marketing potential of your mobile devices with this list of essential apps. You’ve got a busy day ahead, most of it is inevitably out of the office. So stay connected with this selection of marketing apps that will make your life easier when on the move —  from the moment you wake up…

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2 days ago by Anca Nicolaescu

There’s more to suppression lists than unsubscribed email addresses

Suppression lists are fairly easy to understand, but they could be of more help than just making you compliant with the law. That’s why it’s Term of the Week this week. A suppression list is a record of email addresses that you don’t want to receive particular emails. Usually, when someone unsubscribes from your emails,…

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1 week ago by Dan Bond

10 Innovative Ways to Use SMS Marketing

If you thought SMS was just for announcements and confirmations, think again. Savvy campaigners are using SMS marketing to boost conversion rates, foster loyalty, and build lifelong customer relationships. Plenty of companies make frequent use of SMS marketing for the grunt work of announcements and confirmations – with good reason. Everybody’s got a cellphone, and most keep…

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1 week ago by Anca Nicolaescu

Could your domain be a target for spammers? Setting up SPF will help

Today in Term of the Week, we explore SPF. Find out how it can help you become unattractive to spammers, discouraging them from creating fake email addresses associated with your company. SPF stands for Sender Policy Framework and is a system designed to establish exactly which IP addresses are allowed to send email on behalf…

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