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2 days ago by Jennifer Watkiss

SMS vs DM vs Email: which gives the best ROI? Fight!

Email, social media, and web marketing all compete to deliver marketing ROI — and when you add SMS and DM the fight gets even more interesting. Find out which one is worth your time and money.  Our eGuide on Email vs Social Media vs Website Marketing got top marks from marketers looking to boost their marketing ROI, but…

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3 days ago by Paul Dyke

Untangling the knots: Fixed, fluid, adaptive and responsive design

One of the hottest topics in marketing at the moment is catering to the mobile audience. Every reputable company wants their emails designed to look beautiful no matter the screen size. But sometimes, buzzwords get the best of us and all that’s left is confusion. So what exactly is the difference between fixed, fluid, adaptive…

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4 days ago by Dan Bond

Our magic 8-ball predicts marketing trends of the future…

Uncover whether the latest buzzwords and marketing trends are here to stay — or destined to disappear without a trace.   New buzzwords are being created by marketers all the time to reflect emerging marketing trends. But which buzzwords are worth investing in? And which should be allowed to fade into obscurity? Here’s our Magic 8-Ball to sort…

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1 week ago by Anca Nicolaescu

Wickedly good Halloween email examples to treat your subscribers

It’s not too late to treat your customers to a bit of Halloween fun. Be inspired by these six B2C companies for spooky copy and terrifying email design. As we learned this summer, reacting to the events around you can help you achieve more with your emails. Whether your goal is to increase your open…

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