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2 days ago by Dan Bond

Marketer vs Machine: exploring marketers’ use of technology and automation

Marketing automation seems to be on everyone’s lips, but exactly how much have marketers adopted it? And how does it affect the way they build their marketing communication strategies? We surveyed 200 senior–level UK marketers from different sized companies, across a range of industries to find out. We anticipated two main camps of marketers; those…

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1 week ago by Roisin Alvy

Connecting Gmail and Google Plus for enhanced inbox presence

Until recently, any user signing up for a Gmail account had to create a Google Plus account as part of the process; a valiant effort to grow the social platform into a social media hub. So how can you capitalise on this? Simply linking your Google Plus page to Gmail will enrich the overall experience…

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