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2 days ago by Peter Rae

How to create a stellar abandoned basket campaign

With nearly half of abandoned basket emails being opened, and a third of clicks leading to purchase, having an abandoned basket email in place is a no-brainer. But to have a highly converting campaign, you need a bit more than the abandoned item(s) and the cost it comes to. Especially when you put so much…

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3 days ago by Anca Nicolaescu

New report reveals email marketing success for six key sectors

Not only has email marketing not died yet, it’s having a resurgence. As companies across industries use it as the central hub for achieving digital marketing success, we had a closer look at the strategies, technological aspects and results of some of the key sectors. Based on a survey of over 1,000 marketers coming from…

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1 week ago by Jordie van Rijn

Debunking the Myths of switching ESPs

I have helped dozens of companies find their new Email service soulmate over the years. For me, it has become an enjoyable process. But I have never met someone else that wakes up in the morning and thinks: “Today is a great day to find a new Email Vendor (ESP)!”. There are enough good reasons…

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1 week ago by Anca Nicolaescu

7 ideas for creating location-based content in your email marketing

Research shows that relevant emails drive 18x more revenue than broadcast emails. The best and easiest way to step up your email marketing game is to use dynamic content to automatically customize emails based on real-time data. While there are many ways in which dynamic content can help you make emails more relevant, we’ve decided…

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