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7 hours ago by Adestra

The reign of mobile and what it means for marketers

Mobile technology has facilitated access to information at any time, making commutes easier and generally just helping consumers take advantage of every spare second. While that implies marketers now have more chances of reaching their ideal target audience, it means they have to change the way their approach. This should be driven by their consumers’ behavior…

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2 days ago by Anca Nicolaescu

Email design concepts for non-designers – A lesson from #SherpaEmail

“Design is artwork, not artmessing-about“. That’s how Justine Jordan, Litmus’ Marketing Director opened her presentation at Marketing Sherpa’s 2015 Email Summit. She hosted one of key skill sessions discussing email elements, design in particular. Justine argued that every email marketer should understand design. Even though they’re not necessarily a designer, they might still need to…

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3 weeks ago by Katie Evans

Some key considerations for achieving SMS marketing success

Putting off adding text messages to your marketing strategy in fear that it is too intrusive to recipients? Or you simply don’t know where to start? Here are a few tips for achieving SMS marketing success without annoying your customers. Let’s start with a few key facts about SMS: 98% of text messages are read 91% of adults…

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