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5 days ago by Roisin Alvy

Connecting Gmail and Google Plus for enhanced inbox presence

Until recently, any user signing up for a Gmail account had to create a Google Plus account as part of the process; a valiant effort to grow the social platform into a social media hub. So how can you capitalise on this? Simply linking your Google Plus page to Gmail will enrich the overall experience…

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1 week ago by Peter Rae

Counteract the negative effects of reactivation campaigns by staggering your email launches

Have you ever experienced increased bounced and complaint rates when sending reactivation campaigns? Because these emails are sent to less engaged contacts, they can sometimes run the risk of affecting deliverability and damaging sender reputation. Find out how simply spreading out your launches can help reduce this risk. How do reactivation campaigns work? Reactivation campaigns are…

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