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10 hours ago by Anca Nicolaescu

Term of the week: Double Opt-In

Welcome to ‘Term of the Week’, explaining what you need to know in around 150 words. With spam legislation becoming more aggressive worldwide, it’s crucial to make sure you have the permission to email a contact to avoid a situation like John Lewis’. A very good strategy for protecting yourself is to have a double…

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1 week ago by Anca Nicolaescu

Term of the Week: Email Conversion

Welcome to ‘Term of the Week’, explaining what you need to know in  100 words or so. Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action. B2C brands can track email conversions by linking ecommerce sales to an…

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1 week ago by Paul Dyke

A Study of Colors and Shapes in Email Design

Go beyond email marketing best practice advice to attract the attention of your audience. You include personalization in your copy, you keep a good balance of text and copy and pretty much tick all the best practice boxes for email marketing. But have you considered the power of shapes and colors in email design? I’ve…

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