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We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004

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7 hours ago by Jennifer Watkiss

Why Reports of the Death of Facebook Have Been Greatly Exaggerated

People have been saying that the death of Facebook is coming. They’re wrong. Keep on reading to find out why Facebook matters to marketers now more than ever. People are claiming that the death of Facebook is nigh. Facebook is struggling to attract younger users. Yet the enduring scale of its influence — and the extent to which it is…

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5 days ago by Katie Evans

Don’t Let Revenue Slip Through Your Fingers

Whether it’s abandoning a pair of shoes, a ticket to a concert or an online weekly shop, we have all abandoned an online purchase at some stage. This is a growing trend with over 84% of consumers abandoning their baskets or carts before checkout, resulting in companies losing a huge number of potential sales. If…

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6 days ago by Anca Nicolaescu

What is DMARC and why it changed email marketing

This week, we’re rounding up our authentication terms with DMARC, as requested by one of our readers. DMARC stands for Domain-based Message Authentication, Reporting & Conformance, and is a technical specification designed to reduce email abuse. Simply put, it helps prove that an email coming from us@ourdomain.com has really been sent by ourdomain.com. Building on…

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