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Customer driven marketing. Fueled by email. Powered by Adestra.

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1:1 Digital Marketing ICS Award

Today’s successful digital marketers need to deliver personalised messages based on their customers’ unique traits, behaviours and current needs. For more than 11 years Adestra has been providing marketers with powerful email technology that connects with their wider technology ecosystem to help fully engage with their customers and deliver fantastic return on marketing investment.


Bringing clarity to complexity within email marketing Obsessed with Customer Success

The rapid rate of development in marketing technology and strategy brings enormous opportunity for brands to intelligently engage with their customers, Adestra is dedicated to helping its customers embrace this change and maximise this opportunity. Adestra is obsessed with customer success through our commitment to delivering award winning service & support, we provide Software AND a Service.

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2 days ago by Peter Rylands

What if email were to die? (part two)

Would marketers be able to fill the void if email marketing were to suddenly disappear? Last week we looked at how capable certain digital channels would be. This week, it’s time to evaluate some traditional marketing channels. Snail Mail You’re a new, small, business. You have no mailing list but a fresh new website. How do…

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4 days ago by Peter Rylands

Term of the Week: Deduplication or Dedupe

Deduplication eliminates duplicate copies of data. This is used in email marketing when importing, or gathering, new data to ensure that people who are already on your contact list are not added again. Why do I need to dedupe? Though quite a simple action, deduplication helps prevent sending multiple campaigns to the same contact, which…

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6 days ago by Matt McGowan

Why I loved my time at Google and how it led me to Adestra

What an exciting time to be a marketer. Email is now, more than ever, central for marketers as they look to communicate with and identify customers in a mobile first measurable multi-channel world where the cookie has been depreciated. We have seen the end of the days of email taking the back-seat. It is now…

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2 weeks ago by Peter Rylands

What if email were to die? (part one)

You can probably find a blog every month on how email isn’t dead and is, instead, thriving. What if it were to die though? What do marketers have at their disposal to fill the void? The real question is, can they fill the void? Social Media Social media is the playground in which companies can…

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