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Introducing Automation Program Builder

The right message, to the right person, at the right time. Automatically.

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6 days ago by Kathryn Johnson

What makes a great newsletter?

Recent articles estimate the average consumer sends and receives 88 emails a day. Now that’s a lot of emails to sift through. So how do you make your newsletter stand out from the crowd? What will make your recipients stop in their tracks when they see your latest newsletter sitting in their inbox? Take on…

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1 week ago by Peter Rae

The role of email automation in the B2B customer acquisition process

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as organizations see it as their top focus for this year. With more relevant communications, increased customer engagement and better timing, it’s no wonder marketers want to channel their…

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