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Customer driven marketing. Fueled by email. Powered by Adestra.

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Bringing clarity to complexity within email marketing Obsessed with Customer Success

The rapid rate of development in marketing technology and strategy brings enormous opportunity for brands to intelligently engage with their customers, Adestra is dedicated to helping its customers embrace this change and maximise this opportunity. Adestra is obsessed with customer success through our commitment to delivering award winning service & support, we provide Software AND a Service.

1:1 Digital Marketing ICS Award

Today’s successful digital marketers need to deliver personalised messages based on their customers’ unique traits, behaviours and current needs. For more than 11 years Adestra has been providing marketers with powerful email technology that connects with their wider technology ecosystem to help fully engage with their customers and deliver fantastic return on marketing investment.

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3 days ago by Matt McGowan

Why Salesforce was never going to buy Twitter after its Krux deal

Salesforce chief executive (CEO) Marc Benioff put the rumor mill to rest last week by telling the Financial Times that he wasn’t going to acquire Twitter because it’s “not the right fit.” We knew that. Salesforce shareholders had reportedly besieged Benioff with complaints about such a deal, along with threats to unload their stock. Salesforce’s customers do…

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5 days ago by Ryan Phelan

Five ways to get your email plan in order before the holiday crush

One of the most important things you can do for your holiday email plan has nothing to do with creative, calls to action, send times, segmentation or targeting. It’s making sure your email is a significant factor in your company’s brand strategy and not the afterthought or last resort. This means you are the advocate…

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6 days ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

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1 week ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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