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Customer driven marketing. Fueled by email. Powered by Adestra.

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1:1 Digital Marketing ICS Award

Today’s successful digital marketers need to deliver personalised messages based on their customers’ unique traits, behaviours and current needs. For more than 11 years Adestra has been providing marketers with powerful email technology that connects with their wider technology ecosystem to help fully engage with their customers and deliver fantastic return on marketing investment.

   

Bringing clarity to complexity within email marketing Obsessed with Customer Success

The rapid rate of development in marketing technology and strategy brings enormous opportunity for brands to intelligently engage with their customers, Adestra is dedicated to helping its customers embrace this change and maximise this opportunity. Adestra is obsessed with customer success through our commitment to delivering award winning service & support, we provide Software AND a Service.

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2 days ago by Anca Nicolaescu

7 questions to ask yourself about mobile optimisation and design

Mobile optimisation has now become a key practice for most marketers, with the 2016 Email Census revealing that 64% of companies are focusing on it. While its importance is certainly not going to diminish (last month registered an all-time high of 59% mobile opens), we shouldn’t lose sight of the bigger picture. Take a moment…

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3 days ago by Ryan Phelan

Better email acquisition is key for big data success

Email marketing and big data have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers…

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4 days ago by Matt McGowan

Are you working too hard, or hardly working?

In a recent CMO Spend survey from some of my industry peers over at Gartner (Jake Sorofman, Yvonne Genovesee, and Anna Maria Virzi (hi Anna Maria!)), a couple of stats truly jumped out at me. 33 percent of marketing budgets are now spent on Marketing Technology (MarTech). 56 percent of marketers ranked customer experience as…

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5 days ago by Anca Nicolaescu

Why modular email design is the way forward

Having different email templates for different purposes is what most marketers would consider as sustainable or relatively long-term email design. However, how many of us haven’t run into problems with that approach? Some of the usual email editing scenarios include: Deleting/adding a section from/to the template Changing the placement of copy, images or general layout Doing something…

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