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Customer driven marketing. Fueled by email. Powered by Adestra.

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Bringing clarity to complexity within email marketing Obsessed with Customer Success

The rapid rate of development in marketing technology and strategy brings enormous opportunity for brands to intelligently engage with their customers, Adestra is dedicated to helping its customers embrace this change and maximise this opportunity. Adestra is obsessed with customer success through our commitment to delivering award winning service & support, we provide Software AND a Service.

1:1 Digital Marketing ICS Award

Today’s successful digital marketers need to deliver personalised messages based on their customers’ unique traits, behaviours and current needs. For more than 11 years Adestra has been providing marketers with powerful email technology that connects with their wider technology ecosystem to help fully engage with their customers and deliver fantastic return on marketing investment.

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4 days ago by Adestra

Improve personalization and segmentation with MessageFocus

Personalization is an important tool in the arsenal of any email marketer looking to boost results. In fact, a brand new study in collaboration with the Institute of Direct and Digital Marketing (IDM) shows that 63 percent of marketers see both increased email and bottom line results from using personalization. With that in mind, over…

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5 days ago by Melanie White

VIDEO: Six effective content tips for email marketers

A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe. It was a fun event and a really good forum to discuss the many…

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6 days ago by Matthew Elson

How to convert free event registrants to attendees

Ask any marketer what is one of their biggest challenges and they will probably say “content”. Why? Because creating content that is engaging, fresh, on brand and, perhaps most importantly, useful is very difficult. None more so than when what you are selling is a free event, including the topics discussed and the networking (loved…

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7 days ago by Matt McGowan

Who needs a CMS anyway?

Just last month, Salesforce acquired productivity tool Quip in a bid to compete against the likes of Microsoft Office, according to a number of reports. The move had a lot of the industry talking. Not only because it was a big punch in the face for those such as Microsoft and Google, but also due to the…

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