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2 days ago by Peter Rae

The role of email automation in the B2B customer acquisition process

The proportion of organizations rating their automation campaigns as ‘very successful’ nearly doubled this year compared to 2014 (2015 Email Industry Census). Investment in it continues as organizations see it as their top focus for this year. With more relevant communications, increased customer engagement and better timing, it’s no wonder marketers want to channel their…

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2 weeks ago by Kathryn Johnson

How to identify and capitalize on your email conversions

Every email marketer wants their campaigns to perform well, whether that means getting a high open rate of your newsletter or more click-throughs to your website. This is all well and good, but what is the end goal? How do you measure if your campaigns are indeed a success? One useful metric of success is…

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