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17 hours ago by Anca Nicolaescu

Term of the Week: Email Conversion

Welcome to ‘Term of the Week’, explaining what you need to know in  100 words or so. Conversion is a widely used term in modern marketing, but what does it mean for email? An email conversion is the desired result of a call-to-action. B2C brands can track email conversions by linking ecommerce sales to an…

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3 days ago by Paul Dyke

A Study of Colors and Shapes in Email Design

Go beyond email marketing best practice advice to attract the attention of your audience. You include personalization in your copy, you keep a good balance of text and copy and pretty much tick all the best practice boxes for email marketing. But have you considered the power of shapes and colors in email design? I’ve…

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1 week ago by Anca Nicolaescu

Term of the Week: Location Targeting

Marketers lead busy lives and we want to make it easier for them to keep their knowledge up-to-date. Welcome to the first ‘Term of the Week’, explaining what you need to know in around 100 words. Location Targeting Location targeting is a visual representation of where your emails are opened, which can be used as a…

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