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4 days ago by Jennifer Watkiss

Customer retention – why a purchase isn’t the end of the story

The well-known marketing adage says it costs 6–7 times more to acquire a new customer than it does to retain an existing one. Although acquiring new customers is important, ensuring you have a successful strategy to retain customers can lead to much bigger wins. Existing customers are more familiar with your brand, and are more…

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2 weeks ago by Suzy Race

Will wearables change the way we approach data?

Following on from my previous post “How will wearable technology contribute to the future of email marketing?”, I wanted to really focus on how wearables are adding a new dimension into the conversation around data management. It is a fascinating conversation that is gaining more attention at the moment with the current proposals for EU Data…

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