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Enterprise-level email and marketing technology solutions

We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004

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“Adestra really helped us with an intelligent & sophisticated solution, increasing conversions whilst maintaining a positive customer experience.”

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2 days ago by Anca Nicolaescu

The World of Email Technology Through The Eyes of an Accountant

Finance is not often the center of attention when it comes to interviews, but at Adestra every department deserves the spotlight! This month our attention shines on our Finance team, represented by Aaron Hudson. AN: What inspired you to work with numbers? AH: It was purely accidental. After school, I needed a job and I…

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3 days ago by Anca Nicolaescu

Give your email subscribers control, give them a Preference Center

Today in Term of the Week, we explore Preference Centers and how they can help you in your email marketing. Preference Centers are forms which allow your subscribers to update their details and choose what information to receive, at any point in their relationship with your brand. Why are Preference Centers important? When your contacts…

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4 days ago by Matt Gray

Shhh! 4 Secret Tricks for Better Event Marketing

Make your events marketing work harder by using these tried and tested tactics. Go beyond best practice tips to increase the effectiveness of your event marketing. The following four tricks will teach you how to improve your email subject lines, use location targeting to your advantage, tease your email subscribers, and engage them to enhance…

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1 week ago by Anca Nicolaescu

Why Gmail’s unsubscribe link will not be a blow to email marketers

AdWeek published an article by Ed Lamb last week claiming that the addition of a Gmail unsubscribe link in the header of incoming emails will contribute to the death of email marketing as we know it. I beg to differ. Here’s why you shouldn’t worry. Google announced on the 6th of August that it will now…

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