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Introducing Automation Program Builder

The right message, to the right person, at the right time. Automatically.

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Subject Line Keyword Checker

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2 weeks ago by Jennifer Watkiss

Improve your subject lines like never before

A recent infographic by Sikich pointed out that email marketing can be up to 20 times more effective than other marketing channels, but to get there you need subscribers to open your emails first. The key to that is the subject line. Following the success of our 2013 Subject Line Report, we’ve decided to take…

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3 weeks ago by Anca Nicolaescu

Travel email tips: using marketing automation to entice bookings

The latest Email Industry Census showed that 83% of companies regard marketing automation as a way to send relevant communication. But what exactly is the right message, the right time, and the right audience to address for travel companies? Doesn’t everyone want to go on holiday? To inspire you, I’ve come up with some travel…

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