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Customer driven marketing. Fueled by email. Powered by Adestra.

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Bringing clarity to complexity within email marketing Obsessed with Customer Success

The rapid rate of development in marketing technology and strategy brings enormous opportunity for brands to intelligently engage with their customers, Adestra is dedicated to helping its customers embrace this change and maximise this opportunity. Adestra is obsessed with customer success through our commitment to delivering award winning service & support, we provide Software AND a Service.

1:1 Digital Marketing ICS Award

Today’s successful digital marketers need to deliver personalised messages based on their customers’ unique traits, behaviours and current needs. For more than 11 years Adestra has been providing marketers with powerful email technology that connects with their wider technology ecosystem to help fully engage with their customers and deliver fantastic return on marketing investment.

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4 days ago by Jennifer Watkiss

Advertisers buy audiences, time for publishers to experiment with new tools and ideas

Marketing automation allows publishers to create a personalized experience for their audience. The word ‘du jour’ is engagement. Everyone wants to engage the audience and persuade readers to like, share and comment on what they’ve read across multiple platforms. Advertisers like it. It helps them validate their purchasing decisions. A recent article by the American Press…

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4 days ago by Ryan Phelan

Using ‘next logical product’ triggers for increased email success

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the “when” is usually “now.”  This access to real-time information produces a lot of data that companies can use in order to target and market to us more accurately, gain…

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5 days ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

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6 days ago by Matt McGowan

Bigger investment in CRM leads to better email

Digital ad growth is slowing, while investment in customer relationship management (CRM) is growing. This makes total sense and points to further growth in email marketing. Last week, eMarketer reported on a couple of outside studies indicating that companies of all kinds are spending more on CRM – because it improves sales and customer service.…

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