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2 days ago by Jennifer Watkiss

Email marketing automation in 2015: where do marketers stand?

Whether you’re new to email marketing automation, or you’re still struggling to make it work, rest assured that you’re not the only one. According to the 2015 Email Industry Census, 24% of companies are uncertain where to focus their marketing automation efforts. A good starting point is simply to look at what your peers are…

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5 days ago by Anca Nicolaescu

Get rid of email split-testing anxiety with these 7 dos and don’ts

Getting started with email split-testing can be discouraging if you’re not quite sure what to do. You know you need to have a significant sample size, but how big should it be?  Should the two versions have a small difference, or a radical difference? To set your mind at ease we’ve put together a list…

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2 weeks ago by Adestra

Adestra out and about: bringing you email marketing integrations, retail success stories and more

Looking to improve your email marketing ROI? The latest Email Industry Census has shown that only 25% of marketers rate their email ROI as excellent. We’re on a mission to change that, by sharing our knowledge with you. While you’re at these events, don’t miss our expert-led sessions: Enriching email communications to turn ecommerce into me-commerce…

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