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Customer driven marketing. Fueled by email. Powered by Adestra.

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Naked Wines
Condé Nast
Evans Cycles
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1:1 Digital Marketing ICS Award

Today’s successful digital marketers need to deliver personalised messages based on their customers’ unique traits, behaviours and current needs. For more than 11 years Adestra has been providing marketers with powerful email technology that connects with their wider technology ecosystem to help fully engage with their customers and deliver fantastic return on marketing investment.


Bringing clarity to complexity within email marketing Obsessed with Customer Success

The rapid rate of development in marketing technology and strategy brings enormous opportunity for brands to intelligently engage with their customers, Adestra is dedicated to helping its customers embrace this change and maximise this opportunity. Adestra is obsessed with customer success through our commitment to delivering award winning service & support, we provide Software AND a Service.

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4 days ago by Peter Rylands

Term of the week: Pre-header text

Pre-header text is a short summary that sits below the subject line, which can be used to inform a recipient what the email is about. How does it work? Pre-header text isn’t something you can apply, like a subject line. Instead, email clients actually take the first few words of your email and uses this…

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5 days ago by Katie Evans

Are you missing a trick with your welcome program?

Recently I subscribed to one of my favourite clothing brand’s mailing list. I have been a loyal customer for a while and was enticed by the promise of exciting offers by signing up to receive their emails. So I typed in my email address and pressed submit. With anticipation of a discount code or a…

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1 week ago by Ryan Phelan

A look at email marketing customer service

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to do more with less in terms of both time and money resources, but also looking to monetize customer interactions. Not taking a wider perspective…

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