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We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004

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6 days ago by Dan Bond

10 Innovative Ways to Use SMS Marketing

If you thought SMS was just for announcements and confirmations, think again. Savvy campaigners are using SMS marketing to boost conversion rates, foster loyalty, and build lifelong customer relationships. Plenty of companies make frequent use of SMS marketing for the grunt work of announcements and confirmations – with good reason. Everybody’s got a cellphone, and most keep…

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7 days ago by Anca Nicolaescu

Could your domain be a target for spammers? Setting up SPF will help

Today in Term of the Week, we explore SPF. Find out how it can help you become unattractive to spammers, discouraging them from creating fake email addresses associated with your company. SPF stands for Sender Policy Framework and is a system designed to establish exactly which IP addresses are allowed to send email on behalf…

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2 weeks ago by Dan Bond

Unroll.me: One Big Reason Why Customers Aren’t Seeing Your Emails

Apps such as Unroll.me can mean your emails never make it into customers’ primary inboxes — find out how to make sure your messages are seen. Email is still one of a marketer’s most effective tools. Yet even with the most engaging subject lines, open rates vary enormously. According to an Epsilon analysis of billions of emails sent across multiple industries,…

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2 weeks ago by Anca Nicolaescu

A simple explanation of DNS and its role for email

As promised in the previous post, here’s a brief explanation of DNS. Even though it’s a term related to the Internet more generally, read on to see what it has to do with email. DNS stands for Domain Name System and is a protocol for exchanging data on the Internet. Imagine this process as similar…

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