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We have been providing enterprise-level digital marketing technology solutions to organizations around the globe since 2004

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1 day ago by Paul Dyke

A Study of Colors and Shapes in Email Design

Go beyond email marketing best practice advice to attract the attention of your audience. You include personalization in your copy, you keep a good balance of text and copy and pretty much tick all the best practice boxes for email marketing. But have you considered the power of shapes and colors in email design? I’ve…

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6 days ago by Anca Nicolaescu

Term of the Week: Location Targeting

Marketers lead busy lives and we want to make it easier for them to keep their knowledge up-to-date. Welcome to the first ‘Term of the Week’, explaining what you need to know in around 100 words. Location Targeting Location targeting is a visual representation of where your emails are opened, which can be used as a…

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1 week ago by Anca Nicolaescu

5 Real-Time Email Marketing Success Stories

Learn how B2C brands used real-time email marketing to boost revenue. Consumer brands have fierce competition when it comes to their customers’ attention. But they’re learning that if they offer more than just products, if they’re a source of information and they understand their customers’ interests, then they might still get in the loop… and…

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